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|Internet Marketing Education For Professional Services And Small Businesses Internet Marketing Education For Professional Services And Small Businesses June 24 michael kors miranda tote bag large , 2012 | Author: bruceawood | Posted in Business
Internet marketing can be simple effective and inexpensive, if small business owners and professionals take the time to get educated. Learning the difference between advertising and marketing is the first step.
Professional service providers and small business owners often know next-to-nothing about marketing. I know this is true, because after owning several businesses which spanned everything from financial services to retail stores, all I knew how to do was place ads in local media.
Advertising in newspapers, radio, television and magazines was my idea of marketing. Sure, every so often I’d send out a press release, if there was an event to publicise, but aside from that I didn’t have a clue.
Then the Internet blossomed. I looked at it as just another kind of advertising vehicle, and that impression was bolstered by the reps from all of the media I had been advertising with. They all were flogging online ads on their respective websites. Some even offered “online marketing plans” which were almost entirely composed of different styles of paid ads, bundled together.
Results from my offline ads were slowing down. Even ads in the papers which used to bring immediate results stopped producing. So michael kors harper tote bag large , I dove in and spent thousands on Internet advertising. I should have thrown the money into a sewer. I had no idea what I was doing, and tried to use the same approach which once worked in my offline ads. The results were nonexistent.
In desperation, I tried one website after another, tossing dollar after dollar and watching the business in my stores grind to a halt.
That is when I knew that there had to be another way. I went onto the Internet looking for a better site to advertise on, and ran across an article about Internet marketing. It was full of terms like auto responder, SEO and social media, and it also mentioned a magic word. “FREE.”
My curiosity was piqued. I made a project of getting educated on “Internet marketing,” and found a variety of sites which all gave the best marketing tips for small business professionals. Eventually I was able to get glimpses into what techniques were free, and which ones cost money.
It did take a while, and a lot of effort, to sort things out. It seemed that some of the “gurus” I found were having a blast making every tip and technique convoluted and “secret.” And it was also glaringly clear that they were all either self-taught or hiding the source of their own Internet marketing education.
After months of digging michael kors greenwich satchel large , I discovered a single source for all kinds of Internet marketing education. It is perfectly suited for professionals and small business owners, and was exactly what I was looking for. I signed up.
At last I was armed with the ability to find new business leads online without spending a fortune to get them.
However, I had to adjust my expectations when it came to the timing of results. You see, when I relied on advertising, I expected quick response from the customers. I still like direct response advertising for that. But with online marketing, things were different. It was like watching a slow motion movie of a flower growing.
The closest analogy I can think of is that Internet marketing is like planting seeds. The marketer cannot expect to harvest a crop until it has grown. And notice that I say “seeds.” Plural. Planting one seed will not yield a crop.
That was a difficult lesson. For Internet marketing to work for any business, the marketer must do a lot of it, over a period of time, consistently.
Eventually, intelligent marketing action will start to yield the desired results, and make all the effort worthwhile. It all starts with getting a solid Internet marketing education.
Bruce Wood is a public speaker michael kors gia leather satchel large , marketing educator and business owner. His presentations make internet marketing simple and understandable for business owners. Click through on start business online and network marketing training for more information.
Obtaining the Best Online Credit Card Processing Service Englemann Sawer
Submitted 2014-04-01 12:45:46 If you'd like your business in order to accept credit card obligations, you need to open a merchant account. A merchant account enables you to take credit cards from the customers in the safe and secure way. In order to open a credit card merchant account, you need to first submit an application for it. You can apply for a merchant account credit card simply by filling out a loan application form and signing a fee agreement. There are many merchant account credit card services that provide companiesfinancial institutions in this manner, and each you have its provide. But before registering for anything, ensure you read the small print.
The credit card merchant account is also known as merchant account, eCheck merchant account, as well as debit card merchant account. This technique is fully automated in the e-commerce transaction. Cash may be used in your business account real-time or even at any time during the day.
Credit card merchant account services offer a selection of advantages for all types of customers. These services especially aid those thrilled customers which visit your retailer or web site, become thinking about your site, and would like to buy some items you market. Also. Wholesale NFL Jerseys Cheap Jerseys China Cheap NFL Jerseys Cheap NFL Jerseys Wholesale NFL Jerseys Wholesale NFL Jerseys Wholesale Baseball Jerseys Cheap Nike NFL Jerseys Wholesale Jerseys China Wholesale NFL Jerseys